This is an intense video, but really gets it’s point across in a very visceral way.
Do you think it detracts from the video and the point it gets across that it’s made by Dove? (Dove, according to a rumor at least, sells skin bleach in India.)
About Karen Rayne
Dr. Karen Rayne has been supporting parents and families since 2007 when she received her PhD in Educational Psychology. A specialist in child wellbeing, Dr. Rayne has spent much of her career supporting parents, teachers, and other adults who care for children and teenagers.
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I don’t think it detracts, exactly, but it confuses me that Dove is going against its own financial interests. ALTHOUGH, most of the Dove products I have seen have been for soap and body wash and shampoo and conditioner, normal personal cleanliness items, not items designed to make you feel inferior.
This is a stunning film — the plastic surgery images are intense, creepy, horrifying. This film, and the early one you posted on this blog (evolution), are really top-notch education — in under 2 minutes each!
I’m glad you liked it. Here is the first Dove film I posted back in March.
It appears the Dove/skin bleach in India connection is that Unilever makes the “Fair & Lovely” skin whitener. Unilever also manufactures several Dove products.
One of Dove’s products is an “energy glow shimmering lotion with skin brighteners” … promises your skin a “subtle radiant glow.”
The quality of their “real beauty” campaign is an ironic juxtaposition to their financial interest in women purchasing products to make themselves look better / younger / smoother / brighter / etc ad nauseum.