Hi Folks,

I am in Chicago right now attending the American Educational Research Association’s annual meeting. It’s cold and snowy, and I’m missing my 80-degree Austin weather! All that boils down to me not having the time for proper blogs this week. So please bear with me, and in the mean time, read this long, but interesting and informative, New York Times article on preteens and television. The financial desirability of the preteen market is huge – and and parents of preteens and younger children should be aware of the efforts to which adult promoters and marketers are trying (or soon will be) to get and keep their children’s attention. And, most importantly, some people are really good at getting and keeping your kids’ eyeballs.